Digital Life
“This was a ‘game-changing’ campaign for TNS. Not only did it effectively position us in the digital space, it generated fantastic excitement and energy with our people and our clients.” Zoe Lawrence, Head of Influencer Marketing, TNS
For the second year running we have developed an interactive data visualisation piece to bring to life the TNS Digital Life study - the largest and most comprehensive analysis of the global digital consumer. The first Digital Life piece attracted the attention of world media, featuring on the FT, BBC, Wall Street Journal and CNN. The website received over 300,000 hits.
The latest iteration of the study goes even further, drawing out insights and stories, bringing them to life through editorial-style data visualisation. Launched in November 2011 the new visualisation is already showing high levels of engagement with average time on site over 11 minutes.