The National Gallery
The Grand Tour
installations
website
The Grand Tour increased footfall at the Gallery and was recognised for its creativity by being awarded a D&AD; Black Pencil.
The objective of the Grand Tour project was to increase footfall at the National Gallery. To do so, we decided to bring a collection of the gallery's Old Master paintings to the people via an outdoor art exhibition across Central London. We created a series of interactive moments - including audio talks and art tours accessible by mobile - to engage the public.
