MSN
identity
“If we only do 25% of Digit’s recommendations we will be pushing the brand on.” General Manager, Microsoft.
We began working with Microsoft around four years ago on the MSN business. Our thinking on adaptive branding* resulted in a brand refresh for MSN, and a redesign of the global user interface for the brand.
*see our whitepaper on Adaptive Branding in the ‘R&D and Thinking’ section.