Digit

JWT has a vast global network of digital specialists who work in bespoke teams on specialised digital projects under the name dotJWT.

We’ve been exploring adaptive branding ideas in our R&D for some time and we felt that this would be an ideal way to express the flexible nature of each unique dotJWT team, which changes project by project.

We created a brand marque which changes relative to the services included in each bespoke dotJWT team. The real challenge was to make the marque easy to create and use. We made a simple online tool which creates each bespoke logo from the combination of services offered by that dotJWT team.

For more information about our adaptive branding R&D have a look at our white paper.