HSBC
data visualisation
As part of a campaign to demonstrate thought leadership on international trade, HSBC commissioned a global research study, ‘Mapping The World’s Trade Connections.’ Digit brought this research to life through an interactive visualisation tool, communicating HSBC’s expertise and knowledge in a simple yet involving way. A version of the tool was developed for the iPad, enabling HSBC account managers to take the information with them to new client meetings.
The visual style created for Trade Connections was so well-liked that HSBC decided to use it again for a Europe-wide Trade Connections conference in Hamburg. Digit were commissioned to create real-time interactive data visualisation for the conference audience, using assets from the website visualisation.