Digit

Radio 4’s 'In Our Time' presented by Melvyn Bragg is one of the station's longest-running and most liked programmes. The BBC asked us to find the most effective way to present this huge raft of popular material to the public. Our brief was to redesign the 'In Our Time' website, presenting the entire archive of episodes in a simple, engaging, and accessible way that also reflected their new brand design.

This project involved a deep understanding of the BBC's technical systems and restrictions, with Digit being one of the first agencies to develop on the new BBC technology stack. We also had to consider how people could access programmes within the archive, developing various filtering methods such as ‘by era’ and ‘by genre’. This allowed users to browse easily, either quickly finding what they were looking for or being presented with interesting new content to explore. Melvyn Bragg himself even stated: “we’ve just learnt that the 'In Our Time' website is the most popular on BBC Radio, and the fourth most popular of the entire BBC output.”